Content is the king and technology is the queen. Here at ReachJunction we always put content the first place. Because the Internet just give the people an easy way to search and grab the information they want. But without the original great content, people cannot learn and study from it. Nowadays a lot of targeting technology emerges to help the advertiser to reach the target people, but contextual targeting still the best of them. After several years of facebook advertising experience, our experience is that user-generated content provide less value than the edited content. Our aim is to help the best content yield the max revenue so people will continue to write great content.